Section Thirty Five is an Indigenous-owned streetwear brand blending contemporary fashion with cultural storytelling. Founded by Justin Jacob Louis, it draws inspiration from Indigenous rights, resilience, and identity.
About SECTION 35
Established in 2014 by Justin Jacob Louis of the Samson Cree Nation, Section Thirty Five uses fashion as a platform for Indigenous voices, celebrating cultural narratives through bold design and graphic-driven streetwear. The brand, named after Section 35 of the Canadian Constitution recognizing Indigenous rights, merges modern streetwear with Indigenous symbolism to honor heritage while inspiring future generations. Its work has been featured by Vogue and in major cultural exhibitions, marking it as a powerful voice in socially conscious fashion.
