Founded in 2017 by Talaya Champion, Elidia the Label pays homage to Mexican-American craftsmanship and the DIY spirit of the women who raised her. With roots in Los Angeles and a studio in the American South, the brand channels a modern fusion of Chicano, biker, and skate cultures into high-quality, timeless accessories. Designed and sewn by hand, each item reflects Elidia's commitment to responsible production, women’s empowerment, and slow fashion.