Born in the world of Brazilian Jiu Jitsu and expanded across MMA, Muay Thai, HYROX, CrossFit, swimming, and beyond, CHIEF. was founded in 2023 by Kyu Kim — a Korean-Brazilian creative director raised across four continents whose cross-cultural upbringing became the brand's DNA. Each edition is designed in Seoul and engineered with CreamAIR fabric, a lightweight Italian blend of 82% polyester and 18% elastane that delivers four-way stretch, elite sweat absorption, and the kind of durability that outlasts the sport. Manufactured in Vietnam with meticulous quality control, CHIEF. builds performance gear for those who set the standard — in training, in taste, and in life.
