About 11.11

11.11 / eleven eleven, was founded by Mia Morikawa and Shani Himanshu. The brand focuses on sustainable craftsmanship, using indigenous cotton and 100% natural dyes through heritage techniques like hand spinning, weaving, and miniature tie-dyeing. By collaborating with artisans across India, 11.11 / eleven eleven produces small-batch, slow-made clothing that is both eco-friendly and culturally rich. Each collection aims to dissolve geographic and gender boundaries, offering relaxed silhouettes suitable for all occasions. The brand's 'seed to stitch' philosophy connects wearers to the artisans, promoting social cohesion and environmental consciousness. Featured at major fashion events, 11.11 / eleven eleven continues to set a standard for sustainable luxury in the fashion industry.

Sustainable Development Goals