Jona Bednjanec is a contemporary and value driven knitwear brand crafted locally and intended to be worn globally. Jona majored in Textile and Fashion design, with main focus on knitwear development and design. Inspired by a world of knitting and textiles, Jona explores and celebrates the richness of knitting technology, focused on patterns and colors. Knitwear is made and developed by her on knitting machine or by hand. As a local Unicorn brand her goal is to keep small Slovene knitting manufacturing still alive and to raise awareness of handmade pieces and textile heritage in Slovenia. She regularly collaborates with small local family owned knitwear production, every piece is made and produced in Slovenia. Jona's main goal is to design products that last. To reduce textile waste and because of the use of yarns that are leftovers from production waste she makes the majority of products in small batches, one of a kind collections or made to order products.
