About Tulle Jour

Tulle Jour, inspired by the cool and free spirit of the 70s, brings forth a Brazilian brand that encapsulates femininity, romanticism, and a boho vibe. Founded in 2022 by Ana Paula Baumfeld and Paula Zaragueta, the brand is a testament to Brazilian artisanal culture and the duo's passion for fashion. Paula leads the creative design, infusing each collection with unique handmade details, while Ana manages operations and integrates the latest trends into the brand’s DNA. Tulle Jour’s collections, including the "Serena" capsule, celebrate freedom, individuality, and connection with nature, transitioning seamlessly from day to night. The brand promotes female empowerment and sustainable practices, using ecological fabrics and responsible production methods. Each piece, from intricate crochet to delicate embroidery, reflects the talent of their all-women team, emphasizing diversity and inclusion. Tulle Jour continues to inspire fashion lovers worldwide with its timeless, effortless chic appeal.

Sustainable Development Goals