About Fullup

At Fullup., we strive to create minimalist, premium, durable shoes with a smaller footprint – we don’t claim to be the most sustainable shoe in the world. Still, we hope to be part of the global effort to reduce fashion’s impact on the environment.

Our collection brings together innovative materials and smart design, inspired by creative urban professionals who care about our beautiful planet. We’re obsessed with nitty-gritty details and strive to make decisions that are better for people and the environment.

Why? The world is overflowing up with landfills, destructive industries, and outdated business models. Driven by an urgent need for change, Fullup. was founded in 2018 with a belief that there’s a different way of doing business. Since then, every decision we’ve made has been guided by our core values: innovative, conscious, considered.

Sustainable Development Goals