Hello, SoHo
The Canvas is opening its third multi-brand location this Spring, situated in one of NYC's most vibrant neighborhoods.
We are thrilled to expand our presence with our new lower Manhattan location. Known for its unique mix of coveted brands, boutiques, eateries, and cultural landmarks, our arrival in SoHo is a milestone for our global community.
Applications are currently open for a limited number of spots - we invite you to join us.
The Heart of Shopping
The Canvas SoHo offers the perfect balance of high foot traffic and curated charm. Its eclectic mix of boutiques and independent stores draws a diverse crowd of locals and tourists eager for discovery. By joining The Canvas here, you tap into a thriving epicenter of shopping that prioritizes individuality and creativity.
Your Brand, Elevated
Put your brand in the midst of an area that is known for its elevated yet approachable aesthetic, home to labels that thrive by offering something distinct and meaningful yet reach a broad audience. With its emphasis on discovery and originality, it enhances your brand’s positioning, reinforcing its relevance and appeal to a discerning, style-conscious audience.
Collabs & Conversations
Soho's unique energy attracts creatives, entrepreneurs, and trendsetters, making it ideal for partnerships and innovation. From collaborations with neighboring businesses to spontaneous exchanges with engaged shoppers, you will be immersed in a dynamic community. It's a place where your brand can forge lasting relationships and create meaningful moments that resonate well beyond the storefront.
What Should You Know?
How does The Canvas work with brands?
The Canvas is a platform for emerging and expanding fashion brands, to enter the US-retail market. We work on a membership model to put your brand in our retail locations and provide additional marketing services like social media, advertising, events and PR opportunities. Once your products are in store with us, we sell them on a commission basis.
What are the new store's membership prices?
To be part of The Canvas' new location, membership prices range from $1,299 to $2,399 for clothing and apparel brands. Jewelry brand memberships range from $699 to $1,599. Pricing depends on your membership choice, contract length, and payment terms.
The Canvas offers three membership levels, each with its own set of additional services and commission percentages, specifically developed to meet different needs throughout your brand's journey.
How many other brands will be part of this Canvas location?
For this new location, you can expect to be surrounded by a group of well-curated and elevated brands. We're looking to bring together a selection of 35 brands from our brand community, to answer the needs of the local customer. Each brand is closely reviewed before being accepted into the store, to ensure a coherent customer experience.
How does the deposit work?
By paying your deposit, you are securing a place in our brand list that will be evaluated at the end of January. Your deposit is your chance to be part of The Canvas's opening curation but doesn't guarantee selection.
If you are selected, your deposit goes toward your chosen membership. If you are not selected, your deposit will be refunded in February after our first brand selection has been completed.
How is your brand represented in the store?
The Canvas' in-store goal is to sell as much of your product as possible. Therefore, we constantly change our in-store merchandise by switching out product from your brand or by repositioning them into a different area of our store, or next to another brand that we feel elevates both of your product selections and increases sales.
