Africa Hernandez was founded in 2019 and is based in Murcia, a region located in the southeast of Spain. The brand is interested in searching for memories and preserving traditional crafts and colourful customs as part of cultural heritage, as well as bringing them into the modern world. The design philosophy reflects the research on sustainable practices through using second-hand, vintage, and deadstock fabrics, recycled materials, and handmade textiles such as crochet in cooperation with local women's groups. Combining different materials and textiles makes each piece exclusive and one of a kind. The mission is to give a second life to these materials, creating contemporary fashion which empowers people and raises awareness of its origin and sustainability.